Pedigree is probably one of the best known pet care brands in the UK, and many dog owners are aware of its charitable work. Since the launch of the Pedigree Adoption Drive last year, Pedigree has managed to raise more than £1 million. The campaign’s aim is to raise awareness of the high levels of dog abandonment within the UK, which reportedly has risen since the onset of the recession.
The fund has been raised through on-pack donations when customers purchase Pedigree products, campaign merchandise and the perhaps lesser known Pedigree Adoption Drive Dog Tag Team.
This Dog Tag Team completed the UK’s first (more…)
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