There aren’t many organisations who would choose the subject of Adolf Hitler and the ‘Master Race’ to promote its campaign, but Peta (The People for the Ethical Treatment of Animals) has never been a stranger to controversy. Peta recently created a poster for display around the UK showing a pedigree Maltese dog sporting a Hitler style moustache, together with the slogan:
“Master Race? Wrong for People. Wrong for Dogs. Boycott Breeders. Adopt.”
The poster was meant to target dog breeders by suggesting that the ‘breed standards’ adopted by Crufts and the Kennel Club were to the detriment of all dogs. The idea is that you should adopt rescue dogs rather than trying to seek out one organisation’s ideology of a master race.
Sound familiar?
That’s just what Peta thought. However, when the poster was displayed around Birmingham in the run up to the Crufts show it caused quite a stir, and generated a few complaints.
One of the complaints came from the Kennel Club, naturally, who commented:
We put a complaint in to the ASA on behalf of all of the responsible pedigree breeders – and indeed pedigree dog owners – who love and care for their dogs and who know that they (more…)



On Tuesday this week, it was announced that $136 million of late New York property and hotel billionaire Leona Helmsley’s estated would be given to charity, but it was disappointing to hear that just $1 million will be distributed to dog-related charities that she preferred.