Pets in the UK are to experience an innovative way of watching television, as Bakers released a high frequency advert on 13th February 2012. The high pitch sounds are set to attract dogs, but will be imperceptible to humans. This technique is aimed at grasping the attention of dogs with high frequency notes that will result in them barking. Bakers are hoping that the reaction of all breeds of dog will intrigue owners to purchase the product, resulting in a boost in sales for the company.

Bakers have been a victorious brand in dog food for many years, being named as (more…)

Coronation Street’s had its fair share of disasters recently, first we had John Stape making the full transition to serial killer and hiding his victims under the factory floor, then came the tragic tram crash which took the lives of a few of the locals; but little did the Street know that the worst was yet to come.

Monday night’s episodes of the soap saw Chesney make the agonising decision to have his beloved Great Dane put down, something that is sure to hit the spot with the British dog loving public.
Chesney’s tough decision came after realising he didn’t have enough money to pay for Schmeichel’s life-saving operation (more…)

Things must be getting serious between teen icons Justin Bieber and Selena Gomez as they’ve adopted their first dog as a couple.

Gomez is no stranger when it comes to adopting rescue dogs however, as she’s cared for five homeless dogs over the past few years.

This new dog was adopted by the pair from D’Arcy Animal Rescue Centre in Winnipeg. The couple were said to have (more…)

British soap operas have a long tradition of featuring dogs that become national Treasures, and the star of the biggest soap ever is set to step down.

Great Dane Schmeichal, who has a shiny wet nose pretty much like his Manchester United namesake, is set to bid farewell to the cobbles of ongoing pie-and-mushy-peas saga Coronation Street.

The character has been the best friend of Chesney, as played by Sam Aston, since 2003, and has actually been portrayed by four separate dogs, all kept by dog breeders Clive and Anne Lunt. With 40 years’ experience in stud dogs and show dogs, at one point they owned a dozen of the massive pets. Speaking to the Manchester Evening News, Mrs Lunt recounted how (more…)

Nestle, the biggest food company on the planet, has unveiled a new ad which is directly targeted at dogs.

In a break from making ads featuring a cherubic blonde kid, dressed as a cowboy and being free and easy with his Milky Bars, the advertisement looks to attract the attention of dogs with a mixture of sounds, some of which may already be familiar to your pet.

As is the way of advertising, the ad looks to attract the attention of humans as well. In a statement issued by Nestle Purina, it says:

“Nestle Purina has created the first-ever television commercial especially for dogs.”

“The TV commercial to be screened on Austrian television uses different sounds — including a high frequency tone — to capture the attention of four-legged friends and their owners.”

The ad will feature a ‘squeak’ designed to sound like many dogs toys that are on the market. A high pitched pinging sound will also be emitted, along with a (more…)

A German Shepherd who starred alongside Daniel Radcliffe, Rupert Grint and Emma Watson in the Harry Potter movies has been put up for adoption.

Berry, who is jet black and 10 years old, starred as animagus Sirius Black’s four legged, fanged alter ego Padfoot in Harry Potter and the Prisoner of Azkaban.

Given his celebrated acting career, Berry should be enjoying his retirement, but his owner has given him to the German Sherpherd Rescue. Paul Thompson gave up Berry and his pal Porridge, another German shepherd, as (more…)

As if it wasn’t bad enough that we Brits were turning into a nation of goggle box addicts, it seems that our pet dogs are also developing square eyes.

A new study has suggested that the average dog in the UK will spend 50 minutes a day staring at the chattering cyclops that dwells within our living rooms.

The Daily Mail reports that the study names Eastenders as the favourite show amongst dogs, with Philip Schofield coming up trumps as their favourite personality on screen. Poodle-haired motoring pundit Jeremy Clarkson came in (more…)